CAVALLO PUTS BEST BOOT FORWARD
TO JOIN FORCES WITH
THE AMERICAN TRAIL HORSE ASSOCIATION (ATHA)

Cavallo Horse & Rider is pleased to announce that it is now the major sponsor of the American Trail Horse Association. Jennifer Lowe, President of ATHA, states, “ATHA is delighted with the partnership. Cavallo’s product range takes both horse and rider into account with innovative, functional products using leading edge materials - products such as the new equine SIMPLE Boot which is so easy to measure and fit – and is ideally suited to trail horses worldwide. Along with the opportunity for ATHA and Cavallo to jointly promote each other to the international trail riding community, we are confident that this sponsorship will reward all involved, particularly our equine friends.”

Carole Herder, President of Cavallo, declares, “Cavallo wants to put something back into the equine industry. Recently our business has experienced some astounding growth, primarily in North America, due to tremendous acceptance of our new SIMPLE Boot. It is apparent that trail riders worldwide are a huge percentage of our business.

ATHA is the perfect association for us. We look forward to working with all ATHA-affiliated associations and clubs, especially their youth programs, and the equine community at large. Cavallo has taken an approach to our business along the lines of ATHA’s motto, ‘We Know No Boundaries’. We do not limit ourselves to any boundaries with our product development – the only common consideration is that it must benefit our equine friends and riders. We are thrilled and anticipate a long term partnership with ATHA.”

ATHA can be reached via email at info@trailhorse.com, or call toll-free 1 877 266 1678.
Their website is www.TrailHorse.com