24-7PressRelease/ - BOSTON, MA, September 13, 2006 - Within his new book, Pampering Your Pooch: Discover What Your Dog Wants, Needs and Loves ($14.95, 192-pages, ISBN #0470009225), bestselling author Jason R. Rich (www.JasonRich.com) explores hundreds of ways anyone can pamper their dog, while always keeping the animal's health and well-being in mind.

Some of the best ways anyone can pamper their dog include:

1. Feed your dog the very best quality dog food available. This means food that offers the healthiest ingredients, well-balanced nutrition, and absolutely no chemicals or harmful additives. You'd be surprised what can be found in many supermarket brand dog foods. (Avoid feeding your dog table scraps.)
2. Provide the dog with healthy treats and biscuits, but give them out sparingly, so not to tamper with the dog's well-balanced diet.
3. Dress your dog in designer clothes that look great, but that also fit well. Canine couture should never provide a choking hazard, be too loose or too tight, or made from poor-quality fabrics that are uncomfortable or unsafe for the dog.
4. Transport your dog in a well-made, durable carrier that's properly ventilated, cushioned, well-balanced, and the right size for your dog (based on their specific size and weight).
5. Have your dog wear a designer collar, plus custom-imprinted tags that show off their unique personality and sense of style. The tags, however, should communicate important contact information if the dog gets lost. A matching lead (leash) always adds a nice, fashionable touch to the ensemble.
6. Give your dog "educational" toys that challenge their mind, while providing countless hours of entertainment and satisfying their need to chew.
7. Keep your dog stress-free. Treat him/her to a massage, in addition to periodic professional grooming sessions, so they feel and look their absolute best.

Pampering Your Pooch: Discover What Your Dog Wants, Needs and Loves contains hundreds of tips for pampering a dog, plus provides details about some of the very best products and services currently on the market.

This exciting, fun and up-beat book will be published on September 19, 2006 by Howell Book House (Wiley Publishing) and be available through bookstores and pet stores nationwide. Pampering Your Pooch doesn't replace the need for dog training, but it does help pet parents bond with their dogs and treat them to the very best products and services available.

Jason R. Rich is the author of more than 34 books. He's also the proud owner of a Yorkshire Terrier puppy, named Rusty (www.MyPalRusty.com). Rich is currently available for interviews and can offer detailed advice on how anyone can pamper their dog. He can also recommend the hottest holiday gifts for dogs.

Review copies of Pampering Your Pooch will be available upon request in early-September. For more information, point your web browser to: http://www.JasonRich.com or http://www.MyPalRusty.com.

For more information, contact: Jason R. Rich at (508) 698-0123 or visit his website at http://www.JasonRich.com. Jason R. Rich is the bestselling author of more than 25 books.

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