24-7PressRelease/ - COSTA MESA, CA, April 12, 2007 -- The wide-eyed dog, cat and rabbit with the capital O's as eyes provide a comical twist on a serious message that NOOTERS CLUB hopes will inspire pet owners to get their pets fixed and save millions of lives each year.

NOOTERS CLUB t-shirts, sleep shirts, boxers, tote bags and other apparel items will premier at America's Family Pet Expo April 13-15, 2007 at the Orange County Fair Grounds, 88 Fair Drive, Costa Mesa, California. Items will be for sale in Booth 1501.

NOOTERS CLUB is a brand of Nooterwear, Inc., a Bloomfield Hills, Michigan company that wants to make a difference in the lives of homeless pets. According to the American Society for the Prevention of Cruelty to Animals (ASPCA), each year an estimated 5 to 9 million homeless dogs and cats are euthanized by shelters simply because they are unwanted.

The company wants to make a difference by: 1) raising awareness of the importance of spay and neuter and 2) donating a part of proceeds to nonprofit spay and neuter programs. All proceeds from a window decal designed for America's Family Pet Expo will be donated to spay and neuter programs. The company has already made a contribution to Oakland Pet Fund in Michigan.

"NOOTERS CLUB sends a light-hearted message about a very serious issue," says NOOTERS CLUB creator and president Linda Wasche. "Our nation's shelters are overcrowded with puppies and kittens that will never find homes, so preventing more from being born is essential to solving the problem. "NOOTERS CLUB attempts to draw attention to this message in an entertaining way that we hope will get people's attention."

All NOOTERS CLUB items feature one of three light-hearted cartoons - a dog, cat and rabbit --declaring "My pet's a member," I'm a proud member" or whimsical sayings like "My dog stops at heavy petting" and "Prevent littering."

NOOTERS CLUB apparel is being already used by animal shelters like Oakland Pet Adoption Center in Auburn Hills, Michigan to promote pet population control.

"Our staff proudly wear their NOOTERS to help raise awareness among our constituents," says Larry Obrecht, executive director of Oakland Pet Adoption Center in Auburn Hills, Michigan. "The humor behind the t-shirts makes them a great ice-breaker and help us approach a serious topic in an upbeat way. We applaud NOOTERS CLUB for putting its creativity and resources into such an important social issue."

Wasche is a long-time member of the animal rescue community. In her home state of Michigan, she co-founded Oakland Pet Fund, which provides collective resources to multiple rescue organizations. Wasche is creator and publisher of the pet lover e-newsletter fur-e-tails and she writes a monthly marketing column for Veterinary Economics magazine. She also runs a feral cat trap- neuter-return program in her community. Wasche holds an MA and MBA, and is a former PR firm executive and college professor who now owns and operates her own marketing firm, LW Marketworks, Inc.

Purchase NOOTERS CLUB apparel at America's Family Pet Expo and at http://www.nootersclub.org. NOOTERS CLUB also offers complete marketing programs, wholesale pricing and custom orders to veterinary clinics, retailers and nonprofit organizations. Email Wasche at lindaw@nootersclub.org or call 248-253-0300.


Download this information under Media Info at http://www.nootersclub.org

About NOOTERS CLUB
NOOTERS CLUB is a brand of Nooterwear, Inc., based in Bloomfield Hills, Michigan. The company sells apparel and gift items imprinted with a series of whimsical cartoon characters and slogans promoting pet spay and neuter. NOOTERS CLUB also offers complete marketing programs, wholesale pricing and custom orders to veterinary clinics, retailers and nonprofit organizations. The company donates a part of its proceeds to nonprofit spay and neuter programs.

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